Most of the time, businesses are assessed by things like revenue, profits and stock performance.
But the average Canadian doesn't really care about how well the shares of [insert company name here] are doing.
Thankfully, Canadian Business has compiled a list of the Top 25 most influential brands in the country, "ranked by the only metric that matters — the respect of average Canadians."
To be considered for inclusion, "a brand must have originated in Canada, have a broad consumer profile and have a significant presence in two or more regions across the country."
You can see the the list here, along with Canadian Business' insight for each company's success.