Bad move, Dolce & Gabbana.
Following the design duo's fall 2015 ready-to-wear show where they featured models and their babies on the runway, Domenico Dolce and Stefano Gabbana publicly spoke out against same-sex families.
The designers told Italy's Panorama magazine, "We oppose gay adoptions. The only family is the traditional one. No chemical offsprings and rented uterus: life has a natural flow, there are things that should not be changed."
Dolce added, "You are born to a mother or father -- or at least that's how it should be. I call children of chemistry synthetic children. Rented uterus, semen chosen from a catalogue."
Sir Elton John, who is a father with husband David Furnish to two children conceived through IVF treatment, posted a powerful response against D&G's remarks on Instagram:
"How dare you refer to my beautiful children as 'synthetic,'" he wrote. "And shame on you for wagging your judgemental [SIC] little fingers at IVF - a miracle that has allowed legions of loving people, both straight and gay, to fulfil [SIC] their dream of having children. Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce and Gabbana ever again. #BoycottDolceGabbana."
In a comment on the post, Gabbana responded to John's remarks, calling the singer a "fascist" and using the hashtag "boycotteltonjohn."
However, Victoria Beckham, Ricky Martin, Courtney Love and more celebrities are supporting Elton John, condemning the fashion house using the singer's original hashtag.
Following the boycott calls, Gabbana released the following statement:
"It was never our intention to judge other people's choices. We do believe in freedom and love. We firmly believe in democracy and the fundamental principle of freedom of expression that upholds it. We talked about our way of seeing reality, but it was never our intention to judge other people's choices. We do believe in freedom and love."
But judging by Stefano's most recent Instagram posts (over 50 regarding the controversy in the past 24 hours), he's sticking by his "freedom of speech" spiel.
The way we see it, D&G are #sorrynotsorry.
Check out Dolce & Gabbana's Fall 2015 show below:
Also on HuffPost