In Canada, he's "Fashion Santa."
But in Mexico, he's "Mr. Claus."
Paul Mason, a Toronto model who was been a major hit at the city's Yorkdale Mall this holiday season, is also featured in a campaign for Mexican department store chain El Palacio de Hierro.
A series of photos posted to the brand's Instagram page show Mason outfitted as "Mr. Claus," a fashionable gent modelling clothes in a cozy setting.
There's also a Facebook account, "Mr. Claus," that shows "Santa" reading people's letters in Spanish.
The campaign has proven popular enough to spawn a hashtag, #QueridoMrClaus, that has spawned several tweets.
Fashion Santa's tenure at Yorkdale Mall appears to be over.
But Mr. Claus should be more than enough to tide people over through the holiday season.
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