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Future Is The Future Is A New Gender-Neutral Clothing Store Based In Toronto

Torontonian Opens Gender-Neutral Clothing Store
Future Is The Future

Natalia Manzocco enjoys wearing some men's clothing but found that much of the attire at vintage stores didn't suit her. Her solution? Pick out items that a person of any gender can wear, and sell them herself.

The 27-year-old Torontonian has opened a gender-neutral clothing store, an online boutique called Future Is The Future that sells garments suitable for both men and women, according to the Toronto Star.

Manzocco lets her own sartorial instincts guide her when picking out items to stock Future Is The Future's virtual racks.

“If something really leaps out at me, I will buy it,” she says. "If I find something glittery, I will throw that in there, too, because people of all genders like sparkles.”

All of the clothing includes exact measurements, as well as sizing for both men and women.

The concept is part of a broader trend in fashion that's seen designers and brands move towards more androgynous cuts and styles. There is also a growing number of shops that offer gender-neutral clothing.

Queer style site DapperQ has a comprehensive roundup of retailers that sell unisex garments.

Canadian designer Rad Hourani runs a successful unisex clothing boutique, and even Denver, Colo. now has its own gender-neutral shop. Startup Greyscale Goods, which says it will launch soon, plans to send customers a personalized box of gender-neutral clothing.

London, U.K. designer Sara Weston, who sells unisex clothing through her Eastie Empire boutique, told the Guardian she thinks gender norms are responsible for the stigma women and men have faced when they want to dress like one another.

“This isn’t about sexuality – gender is something different.”

While Future Is The Future is only online for now, Manzocco told the Star she'd consider opening a store if there was enough interest. You can check out their Facebook page to find out when they might appear around the city.

CORRECTION: An earlier version of this article stated that Future Is The Future was the first gender-neutral clothing store in Toronto. There are other unisex clothing stores in the city that were established before Future Is The Future. This version has been corrected.


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