This article exists as part of the online archive for HuffPost Canada, which closed in 2021.

#IfIWereABoy Feminist Campaign Gets Ambushed By Stupidity

Twitter

What do you get when you mix an online feminist campaign with a so-called manly energy drink? Something like this.

The original #IfIWereABoy campaign, created by news site Elite Daily, asked female employees last week what they would do differently if they were men seeking true equality with their female counterparts.

Some said they would appreciate a woman's emotions, never tell a woman to smile and even remember to put the seat down once in a while. But the campaign, which is definitely an offshoot of Beyonce's popular song, also got some other feedback, this time from men.

A gross Polish energy drink company called Super Ruchacz (and when we say gross, we're talking about their one-minute promo video about drinking and getting laid), has come up with their own stupid take on this campaign.

While the Elite Daily version one is meant to encourage conversation about gender roles, this #IfIWereAGirl version is doing the opposite. As opposed to being witty or feminist, the energy drink company has decided to tackle each point and offer what we think is a weak response.

Maybe Super Ruchacz is trying to be funny and we just don't get it. What do you think?

Also on HuffPost

"I Am A Feminist" Campaign

Suggest a correction
This article exists as part of the online archive for HuffPost Canada. Certain site features have been disabled. If you have questions or concerns, please check our FAQ or contact support@huffpost.com.