A new beauty challenge is tackling the stigma around mental health.
Vancouver beauty blogger and mental health advocate Yasaman Gheidi started the #InsideOutChallenge last month. Posting on YouTube and Instagram, she challenged people to use “makeup to create an outward expression of what you or others feel on the inside.”
On Instagram, Gheidi explained that it was her battle with anxiety that inspired her to create this challenge and get people talking about mental health.
At a staff Christmas party last year, Gheidi experienced an anxiety attack and decided to leave quietly with her partner. Not knowing what to tell her coworkers the next day, she asked her partner what she should tell them.
“Without much thought she said to say that I had a headache. I agreed but quickly questioned my decision,” the 27-year-old explained. “Why did I have to be ashamed and lie about my anxiety attack? So many wonderful and amazing people suffer from the same mental illnesses that I do on a daily basis. Why can't we just talk about it openly? Mental illness shouldn't have to be hidden away, let's start to talk about it.”
After Gheidi came up with her challenge, she then decided to name it after the Disney-Pixar film “Inside Out.”
“[Inside Out] was one of the first movies that I have seen that was able to visually illustrate feelings and emotions,” she told Revelist. “I find that many times people with mental illnesses are not taken seriously because there are not always physical symptoms that can be easily seen.”
Pretty soon, the beauty blogger’s makeup challenge took off on social media, with many people bravely sharing their mental health stories to raise awareness.
While Gheidi admitted on Instagram that she initially had anxiety sharing her Inside Out Challenge, she knew she had to. “This video is about much more than makeup, it’s about starting a campaign to spread awareness of mental health illnesses via art,” she wrote.
Since sharing her “inner self” with the world, the blogger has received a ton of positive feedback. “It’s amazing to know you're not alone. There's a lot of comfort in that unity,” Gheidi told CTV. “I created this challenge to start a conversation so that I could start chipping away at mental health.”
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