Balmain has been slowly teasing its fall/winter 2016 campaign, first releasing an image featuring Kanye West and Joan Smalls, followed by individual images of different big-named models, then finally dropping a photo with Kim Kardashian West.
Now, a short film for the campaign has been revealed, and it doubles as Yeezy's music video for "Wolves."
The seven-minute Steven Klein-directed clip stars 'Ye, his 35-year-old reality TV star wife, along with a slew of models, such as Cindy Crawford, Jourdan Dunn, Alessandra Ambrosio and Maria Borges. Kanye's 18-year-old sister-in-law, Kylie Jenner, also makes an appearance as does Sia and Vic Mensa (both of whom sing on the track). Frank Ocean (who is also on the single), is noticeably absent, however.
With creative direction by Balmain designer, Olivier Rousteing, the black and white clip sees everyone sporting Balmain fall/winter 2016, with the parents of North and Saint West wearing their respective outfits from the 2016 Met Gala. Everyone sheds tears, including Kimye.
Of the collaboration, Rousteing tells Vogue it's "definitely one of the most incredible campaigns I've ever done."
"When I saw Kanye singing, Kim moving, the models walking and crying, the tears on Kanye, the tears on Kim—I was just like, 'Wow,'" he says.
The campaign comes as no surprise, however. West and Kardashian-West are longtime friends of Olivier, and the couple have both starred in Balmain ads in the past. Kanye and Rousteing also collaborated on Balmain x Yeezy garments worn by the Kardashian-Jenners to the Yeezy Season 3 show this past February.
You can watch the full "Wolves" video above.
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