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Lingerie Line Cosabella Joins The Call To Drop The 'Plus'

They're one of the first retailers to throw their weight behind the body-positive movement.

The "drop the plus" movement is still going strong.

Lingerie label Cosabella is the latest company to throw its support behind the body positive cause, making them one of the first retailers to join in.

According to Elle, the label is set to launch a widened range of sizes, including bras in 32-36 D, DD-G, and 38 D, DD-F, and panties in 1X to 3X as well as 12/14, 16/18 and 20/22. And not only will this range of sizes be made in the same fabrics as the label's best selling basics, they'll also be sold without the label "plus-size."

A photo posted by Elle Magazine (@elleusa) on

In conjunction with model Emily Nolan and her non-profit organization Topless (which promotes self-confidence), Cosabella has decided to drop the plus. The new collection will instead be called "extended," to represent the extra range of sizes. (Side note: as of now, the Cosabella website still features "plus size" on their website's navigation bar.)

However, the fact that the sizes still come with a label feels a bit strange -- is using the word "extended" really any better than "plus?" Does it still allude to sizes outside the norm of 0-12? In our opinion, the word "extended" does have a more positive connotation than "plus," which just brings to mind excess. It's also nice to see a brand making an effort to remove the plus-size label in general.

Drop the plus, a movement started by model Stefania Ferrario, has been urging retailers and modelling agencies to stop using the label, and instead just move towards inclusivity.

What do you think? Should more retailers #droptheplus? Let us know in the comments below!

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Jennie Runk

Body Image Heroes

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