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Seth Rogen And Lauren Miller Rogen's 'Hilarity For Charity' Event Raises $900,000 For Alzheimer's Research, Care

Take it from Seth Rogen and Bell Biv Devoe, this party "situation [is] getting serious."

Rogen and his wife Lauren Miller Rogen held an '80s prom-themed bash for their Hilarity for Charity foundation in Los Angeles on Friday, because, in his book, "if you can dance like it's 1990, you can come on stage.”

The fundraiser, which is in its third year, featured electric performances from Bell Biv Devoe, Joseph Gordon-Levitt and Sarah Silverman. It brought in $900,000 for Alzheimer's research and care.

The couple co-founded the charity and became involved with Alzheimer's awareness and advocacy after Miller Rogen's mother was diagnosed with the disease while in her early 50s. Rogen also appeared before the Senate Appropriations Committee in Washington earlier this year, to testify on behalf of Alzheimer's advocacy.

"I came here today for a few reasons," said Rogen, back in February. "One, I’m a huge House of Cards fan. Just marathoned the whole thing. Had to be here. Two is to say people need more help.”

All funds from the Hilarity for Charity event and its associated projects benefit the Alzheimer's Association.

But on Friday night, the focus was on partying for a cause, and a cure. Keeping with the theme, stars posed for prom photos in a photo booth all night long.


Last night was the #HFCProm of my dreams! @sethrogen is the dreamiest prom date ever! Thank you to everyone who donated to @hilarityforcharity to #EndAlz! And thank you to @renttherunway for my pretty #moniquelhullier dress!

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Last night I went to Prom. And got to hang out with Weird Al. #hfcprom

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Guests like Judd Apatow, Craig Robinson and Maria Shriver were also on hand to celebrate, but none were as popular as the "Poison" singers.

The Backstreet Boys headlined the event last year, and later made a surprise cameo at the end of Rogen's 2013 film, "This is the End." Could we be seeing Bell Biv Devoe in Rogen's next project, "The Interview"? The jury's out on that one.


James Franco And Seth Rogen In Vancouver
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