This HuffPost Canada page is maintained as part of an online archive.

Smart New Bra For Small Breasts Does Away With Boob Gap Problem

The struggle is real.

If you have small breasts, you're well aware of your options when it comes to bras: buy a small-sized bra and deal with the unfortunate "boob gaps" that can result or suck up your pride and head into the training bra section.

But one Kickstarter wants to change all that, and it's well on its way to becoming a reality. Pepper ("a bra for small boobs") launched its crowdfunding campaign on April 12, and reached 300 per cent of its $10,000 within a week, showing that yes, there are plenty of women out there eager for something new.

The company, created by Jaclyn Fu and Lia Winograd, aims to address common small boob complaints, including a cup that gives lift and cleavage without padding, as well as a solution to the dreaded gap, the space that's often created when either the cup or the band is too big. And the best part? It's only US$40.

While there's plenty to love about having small boobs (like say, not having to wear a bra at all), there's no question women still want the support when they need it.

In a video on Kickstarter, Fu describes an embarrassing situation small-breasted women know all too well — stuffing her bra with tube socks to fill it out, and feeling self-conscious about their size throughout high school.

"There's nothing wrong with your body, there's something wrong with the bra industry," emphasizes Winograd.

Pepper's differences lie in the design — shorter underwires, demi cups and a mesh overlay that hugs the bra to the wearer's body while keeping cups filled.

We're sure we speak for all small-breasted women when we say, it's about damn time these problems were addressed. Bye bye kids' sections!

A post shared by Kirsti Mellors (@kirsti_m89) on

Also on HuffPost

1.What's a big-busted girl to do for a strapless bra so she doesn't jiggle?

Bra Questions -- Answered!

This HuffPost Canada page is maintained as part of an online archive. If you have questions or concerns, please check our FAQ or contact