The party may be a little smaller this year, but the Super Bowl is still barreling on.
On Sunday evening, the Kansas City Chiefs, led by Patrick Mahomes, faced off against Tom Brady and the Tampa Bay Buccaneers at the Raymond James Stadium in Tampa, Fla.
As is now tradition, many of the companies that invested huge sums of money to broadcast advertisements during the big game have already released their ads, in full or in part, on YouTube.
One notable change, though, is that several of the companies that are used to serving big hits at the Super Bowl every year are skipping this year’s broadcast. Budweiser, Coke and Pepsi are all no-shows.
But fear not: Doritos, Bud Light, and Mountain Dew have all invested in ads, along with other big names, and a ton of celebrity cameos.
Here’s what you can expect to see on Sunday night.
“There’s a chapel in Kansas … it never closes. All are more than welcome” Wise words, as “The Boss” Bruce Springsteen makes a big play for unity, adding that, “Fear has never been the best of who we are, and as for freedom, it's not the property of just the fortunate few, it belongs to us all.” The two-minute spot for utility vehicles continues, as the “Born in the USA” singer makes a case for why we “need the middle,” noting, “Whoever you are, wherever you're from, it's what connects us, and we need that connection.” Four-wheel drive … The equalizer.
Yes, on paper, you would not expect the punkish ska princess Gwen Stefani to fall for country star Blake Shelton, but after their platonic meet-cute on “The Voice,” they quickly became romantic. But leave it to T-Mobile to reimagine the now-engaged couple’s origin story, complete with a cameo from fellow longtime “The Voice” judge, Adam Levine. According to the mobile provider, Levine’s spotty reception led to a gross misunderstanding of what Gwen was looking for in a partner, and accidentally brought this odd couple together. He’s a little bit country … She’s a little bit rock’n’roll. It works.
Be best? More like “Bee Big.” Terry Crews, the former NFLer-turned “Brooklyn Nine-Nine” lieutenant, brings his high energy motivational pep talks to the breakfast food game, as a champion for sugary cereals.
Well, this is something. Gen X queen Winona Ryder (as Kim Boggs) and young millennial Timothée Chalamet cash in on their fame in this Tim Burton-infused spot and “Edward Scissorhands” homage that doubles as promo for the all-electric Cadillac LYRIQ, complete with a hands-free feature. To our knowledge, no waterbeds were harmed in the making of this '90s homage.
Seeing Golden Globe winner Gael García Bernal on a beach sounds idyllic. But not when it’s in M. Night Shymalan’s new thriller. Here, he plays a frantic dad who sees his kids age rapidly before his eyes while on vacation. Nothing like some family-friendly nightmare fuel to spice up the Big Game, right?
What happened to our “6ix God?” Well, like a good neighbour, the proud Torontonian pops up in this State Farm commercial as their spokesman Jake’s stand-in. Sadly, he learns “stand-ins don’t have lines,” even if they have a special heart-shaved haircut. But “Drake from State Farm” does have access to craft services. (and a chance to toss around a football with Kansas City Chiefs quarterback Patrick Mahomes II’s stand-in Paul Rudd … and Green Bay Packers QB Aaron Rodgers)
'The Falcon and The Winter Soldier'
“O Captain, My Captain.” Oh wait … Who’s the new Captain America after all? As Anthony Mackie’s Sam Wilson (Falcon) asks himself … “Where do we start?” Well, here’s what we do know about this “Avengers” spinoff series. Port Perry, Ont.’s Emily VanCamp returns as Sharon Carter … and she holds up our heroes at gunpoint.
'Raya and the Last Dragon'
As if you needed more reasons to be hyped up for the latest Disney animated offering, how about this intro? “From the studio that brought you ‘Frozen’...” Two fresh :30 spots for Disney’s “Raya and the Last Dragon” aired at prime Super Bowl time, 5:59 p.m. ET and 6:47 p.m. ET, featuring Kelly Marie Tran, and the ultra sarcastic voice of Awkwafina. “Oh, we were doing a jumpy thing?” asks Awkwafina’s character Sisu. “So sorry, my bad.” Canadian treasure Sandra Oh also stars, but we’re not quite sure how she fits into this adventure, which debuts on Disney+ Premier Access on March 5.
For the third straight year, Canadian crooner Michael Bublé shills for flavoured soda water cans — now in pineapple and peach — that hold a striking resemblance to his last name. But for the first time ever, Vancouver’s smirking export delivers a unique ad tailored especially for his home country. And even dogs can’t get his name right. Maybe they “just haven’t met [him] yet.” Or sniffed?
Mike Myers and Dana Carvey reunited for a very 2021 update to "Wayne's World."
Matthew McConaughey stars as "Flat Matthew," along with appearances by Mindy Kaling and Jimmy Kimmel, who appeared in the teaser released a few days earlier.
GM got Will Ferrell, Kenan Thompson and Awkwafina to advertise their electric cars, along with ... Norway?
What if Michael B. Jordan were Alexa, and Amazon could advertise both its smart speaker and an upcoming movie of his at the same time?
Post-apocalypse, but make it Bud Light, with appearances by Post Malone, Cedric the Entertainer, and other characters from previous Bud Light commercials. (You can see some of theirindividualcontributions, if you want, in a number of other shorter spots.)
Wait, did you think Bud Light would have only one series of Super Bowl spots? This ad takes the old "when life gives you lemons" adage and makes it literal to illustrate the hellish experience of 2020.
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