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'Yellowface' Snapchat Filter Sparks Online Backlash

Users are calling out the app for its "yellowface" selfie lens.

Snapchat is under fire yet again for what many users are calling a "yellowface" selfie lens.

On Monday, angry users took to Twitter to call out the app for their "overly-racist filter," according to The Verge.

The filter, which gives users closed, slanted eyes and enlarges their front teeth, appears to play on racist stereotypes of east-Asian facial features.

But despite the backlash toward the filter, Snapchat claims their intentions were never to be disrespectful.

"This anime-inspired lens has already expired and won't be put back into circulation," Snapchat explained in a statement released Wednesday, the BBC reports. "Lenses are meant to be playful and never to offend."

However, some users aren't having it. One even tweeted out Snapchat's official community standards, pointing out that the app tells their audience not to "make other people feel bad."

Others compared the image messaging app to U.S. Republican candidate Donald Trump.


And unfortunately, this isn't the first time the popular app has been called out for racism.

Back in late April, the platform was in the hot seat after they released a Bob Marley filter on 4/20, which was not only deemed as blackface, but many also suggested Snapchat had “reduced [Marley's] legacy to nothing more than a weed mascot for white hippies.”

The app has also been accused of "whitewashing," through filters that lighten skin tone.

Alright, Snapchat. Enough is enough.

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