2014 Sochi Olympics
Most people can be found walking around this beautiful city, touring the historic city center, the river Neva, and the numerous small canals on foot even after midnight. This is the perfect time to travel to Russia, as you literally have more hours in the day to fit in sightseeing, tours and enjoy the many restaurants late into the night.
What country in its right mind would willingly and consciously walk into a Winter Games with the possibility of anything even reaching toward $50 billion on its table? The Sochi Games gave everyone else a chance to think about it for a second, and once you do it's sort of like being sober in a club where all your friends are buying bottle service... you can only get so drunk.
The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.
In honour of this International Women's Day, it seems fitting we turn our attention to our female Olympians, who performed so wonderfully well at Sochi, and made all of us back in Canada exceptionally proud. How well did they do? Very well. If there were an all-female Olympics, Canada would have placed first in the medal count, with six gold, six silver and one bronze.
Take your time finding the right table at the right restaurant. You'll be there awhile -- might as well get comfortable. The bottle of vodka is to be served cold and of high quality. The person that picks up the first bottle is in charge of pouring and pacing shots for the entire night, even once you change venues...
Given that our own startup company -- Shnarped Hockey -- plays in the social media space, I've paid particular attention to how people are connecting in Sochi, and have found that it's quite different than how people are staying in touch with family and friends back home.
Vladimir Putin posed as a protector of children, while making gay youth outcasts in their own country. The IOC posed as an organisation above politics, while unabashedly bending national politics to its commercial interests. Barack Obama posed as a defender of human rights by grappling with foreign governments, while he shied from the fight in domestic politics.
#4. They don't think skipping is effeminate.