aerie unretouched ads
And people are NOT happy about it.
“Oh yeah, I’ve always like being in my underwear. It just makes me feel more free."
It aims to create body positivity through the notion of "loving your REAL self."
"Real doesn't mean flawed, real is sexy."
The new ad campaign for Aerie, a lounge wear and lingerie brand owned by American Eagle Outfitters and targeted to young women, has pledged not to use retouching tools such as Photoshop in the company's advertising. Its ads show beautiful women with a few extra pounds and rounder stomachs, smaller or bigger breasts, laugh lines and visible tattoos.