An organization cannot change behaviour; only individuals can. And it is true that sometimes individuals will change their behaviour when they are introduced to new incentives or information, such as new sales incentives or better ways to do my work.

In the past few days I have received a number of requests form Toronto Hydro asking me to conserve. So when I went into the Body Shop on Bloor Street in Toronto at midday on Wednesday the 17, the doors were wide open as if they were trying hard to air condition Toronto. I beat up on them to close the doors and they did.

April 7 is World Health Day, a celebration of the founding of the World Health Organization (WHO). Sometimes in our day-to-day public health work, the way we deliver messages can create more obstacles than we realize. Changing behaviour does not come easily to anyone and a behaviour change project requires great insight into people's lives to understand the barriers to change.