Dave Baker is a used car salesman on a mission to make Canada a more fair and equitable place. Go ahead and take a moment. Be skeptical. It took me six months to overcome my initial aversion to the predominant narrative of auto sales. I was sure that there was a catch. There had to be a bait-and-switch somewhere along the way.
These companies have already touched your life. Beyond the big names like Ben & Jerry's ice cream, Patagonia clothing, Etsy, or Kickstarter, there are impact-driven business leaders making significant money while making an amazing difference in communities all around us.
In an age where one well-placed tweet or a vine secretly filmed by an unengaged employee or unsatisfied customer can cost a company millions of dollars, business leaders will have to adapt or die. The inner workings of a company are no longer strictly "inner." And within this reality, transparency is the secret weapon for leaders in the new economy.
At the risk of sounding a bit existential, B Corps are businesses, fundamentally bent toward a greater purpose. They recognize that degrees of intentionality go a long way when it comes to making employees' lives a little bit better.
B Corp Certification honours visionary business leaders that are coming together to use the power of business as a force for good. Through a completely transparent and fully measurable process, B Corp offers an umbrella of "trust" that has proven to be attractive to both entrepreneurs and consumers alike.
It is possible that you missed it. You didn't notice the rumble on Wednesday morning--or perhaps you dismissed it as local
For-profit companies that trumpet a commitment to social and environmental causes often struggle to prove to investors and