Regardless of whether your ideal client is an independent business owner or part of a large organization, the time you spend in choosing the rights clients will put you further ahead in the long run than settling for work from those who don't "fit" you business model or professional value system.
Companies that have mastered the art of social media. From the AOL Partner Studio
Small things business owners can do to provide personalized service. From the AOL Partner Studio
Your clients may see you as the "go-to" person in your business. However, in order to keep your business robust you need to bring in new clients while making your existing clients more profitable to your business.
Ways to make a name for yourself at work. From the AOL Partner Studio
The reality is you will need a good mix of both digital and traditional tactics when reaching out to prospects. Researching your audience to determine how they like to receive their information is key before proceeding.
When you need information or want to build a relationship with a client, colleague, team member, manager or stakeholder, it is really all about the questions you ask, how much you let the other person talk and how you listen.
One of the most pivotal contributions to a company's success is customer feedback. This critical insight gives a company first hand knowledge as to whether it's on the right track, and if not, what can be done to course correct. But often, it can be difficult to understand exactly how a customer is behaving if all you rely on is direct consumer feedback, as the loudest voices heard aren't necessarily satisfied customers, or even customers at all.
In your ongoing attempts to win a client's trust by providing value that exceeds their expectations in any economic environment, you could be lowering your value in their eyes and hurting your business. Many issues can arise when you overwhelm a client with out-of-the-park service they are not expecting -- or paying for.