Companies getting put over the coals for false claims are becoming ever more commonplace. But this is a wake-up call for any company making good or green claims that are not in fact true or represent partial truth. It also means that trust in corporate communication is likely to go lower than it already is making the job of corporate communicators even tougher.

Western industry will mistakenly argue that integrity laws will disadvantage them or cost their industry jobs, but the reality is the opposite. Tough integrity laws will prevent substandard competitors from offering bribes, will disincentivize recipients from receiving bribes, and will strengthen Western companies who compete on the basis of price, quality and service.