The transformational company recognizes that global forces such as accelerating climate change, rising inequality, growing resource scarcity and changing customer expectations are affecting the context in which it can succeed and thrive. To build its social license to grow, it future-proofs its operations and supply chains by tackling social problems through its core business model.
If you're an aspiring entrepreneur, your heart is filled with excitement and fear, probably in equal amounts. You want it so bad but you're afraid. I've been there. These books will inspire you to find the courage to get out there and make shit happen.
Businesses have successfully used game-like experiences to increase loyalty and engagement long before the term gamification was coined. However, the rapid rise of gamification can be attributed to several factors: the quest to get a reaction, the pervasiveness of social media, web-based and mobile technologies, and the growth of the video game industry.
I first saw Robbie Whiting in 2012 at South by Southwest, where he gave a daring presentation on the death of the advertising agency model. At the time, he was Director of Creative Technology at Duncan/Channon, an agency which has applied a unique approach to attracting new business: Making things. He's since launched his own agency: Argonaut.
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: product-focused businesses, and customer-focused businesses. Which one do you work for?
What does Facebook sell? You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If Facebook is a media company, we then have to ask ourselves: What kind of media channel does Facebook provide and how does it compare to those other media channels?