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business strategy
Regardless of whether your ideal client is an independent business owner or part of a large organization, the time you spend in choosing the rights clients will put you further ahead in the long run than settling for work from those who don't "fit" you business model or professional value system.
Traditionally, firms produced goods and services for their consumers. However, consumers are increasingly creating products and services, modifying or hacking firms existing offerings, or contributing content.
By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.
Businesses have successfully used game-like experiences such as frequent flyer programs, reward cards and sales competitions to increase loyalty and engagement for some time. However, "gamification," the term for this process, did not emerge until around 2010. To clarify, gamification is not about creating games, but learning why games are so engaging and applying the psychology and behavior behind that to business processes - gamifying non-gaming situations.
When it comes to wanting your business to be a success, it's always valuable to spend time speaking to or reading about already established entrepreneurs who have reached these goals, while being resourceful with obtaining facts on how to better your business.
The smartphone has become a remote control for the world. We won't even vacation without one. But mobile is not just about a device, it is a context where we have the entire power of the Internet available to us at all times. It's smartphones, tablets, wearables, drones and connected devices.
Todd Rundgren's song, "The Verb, To Love," speaks to authenticity -- the antithesis of the packaging of a candidate for public consumption during an election. Both Trudeau and Harper were authentic to who they are in the campaign, while Mulcair showed up as a packaged pretense of what he wanted people to think of him, not who he truly is.
Is reputation management the same as corporate social responsibility? Should our company send press releases for good news but close ranks when it's bad news? Myths about reputation management are rarely made as explicit as these questions, but misunderstandings such as these create a disconnect.
As competition grows, sales become more complex and digital technology replaces traditional relationship-building. It can be challenging for some sales professionals to break through. Successful professionals stay ahead of the competition through constant self-education, they make the most of their network to win referrals and make new connections while remaining positive and proactive.
