It's easier (and less expensive) to keep a customer than it is to acquire a new one. Turn that customer into a brand advocate and their worth is immeasurable. Treat them poorly and, thanks to the Internet, your brand can take a very public beating.
Do we talk over people's heads sometimes to get the upper hand? We've all heard the saying "bulls**t baffles brains". That saying may come to mind when we think about our dealings with fast talking salespeople.
In today's fast moving world with its ever-increasing uncertainty and complexity, both organizations and individuals are