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For years, North American companies have been sending jobs offshore in order to take advantage of lower labor costs and to maximize the corporate bottom line. One of the top areas experiencing job exportation is call centers, those once ubiquitous cubicle farms that purport to provide customer service for any number of businesses.
Unlike the Big Five, Canada Trust made every effort to make banking convenient for its customers. Their branches opened early and often stayed open well into the evening hours. Plus they were open Saturdays. Now, cracks are starting to appear in the solid, customer-friendly edifice that once was TD Canada Trust.
This simple technology can almost guarantee business success. From the AOL Partner Studio
Small things business owners can do to provide personalized service. From the AOL Partner Studio
I am a consultant, but unless someone asks me for feedback on things, I don't offer that. When I attend a conference, I focus on the positives, not what they could do differently. When I am at a friend's house, I compliment my host, not offer decorating ideas, and when I am working with a coworker, I don't assume I know the best way to do things; I appreciate there are many ways to get things done properly, and my way isn't always the best way.
Few know the value of time better than small business owners. For them, finding any advantage to make the most of their time is critical to achieving success. Luckily, technology can help squeeze maximum benefit out of the hours they do have. Here are a few ways small business can get more time back as they prepare to close out the calendar year.
A good marketer can find lessons and inspiration from just about anywhere. Whether it's a leveraging a pop culture moment, new trends, or a season, great marketers can bring a brand to life by paying attention to what's going on around them and listening to their audiences.
It's easier (and less expensive) to keep a customer than it is to acquire a new one. Turn that customer into a brand advocate and their worth is immeasurable. Treat them poorly and, thanks to the Internet, your brand can take a very public beating.