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digital marketing

This is because in order to really get noticed in 2017, your website needs more than just SEO and search engine exposure. Your website needs to stand out from the competition, and the crowd, in a much bigger way.
Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency
How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search
Site migration is the process of moving a website to a new domain or directory. It is a process undertaken by almost every
What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many
If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity
It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now
Today I believe most marketers, and society in general, are fully aware of the power of social media as an invaluable grass roots marketing tool. And just as the adoption of social media has continued to grow, so too has the number of social media platforms marketers have at their disposal.
With everything you're juggling as a small business owner, keeping up with an increasingly digital world can feel overwhelming -- and making changes to embrace new technology can sometimes be last on your list. If you're in retail, however, this shift is simply no longer optional.
The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.
Most of the companies or start-ups out there tend to give less attention to the low season compared to the high season. Yet, in this day and age, if you are not present and active at all times, you are dead in the water.
With over 90 per cent of renters and home-buyers starting their research and property search online, realtors, property managements firms and REIT's are now spending most of their marketing budgets on digital and web-based advertising tools and features which provide for an increased return on investment (ROI).
When you have a site or blog that has been running for years, and you may start to see that your numbers are dropping, visitors are not returning, and conversions are decreasing. The question is: why?
Relevancy is a huge part of marketing today. For most brick and mortar businesses, localization is a key element of relevancy. After all, your business depends on people in your area being aware of you and able to find you.
In this day and age, digital marketing is like the vitamins for your business -- an essential part of growth. Here are 4 things that entrepreneurs need to understand about the importance of running digital marketing in parallel with product and service development.
Nowadays, newsletter sign-up forms require way more information than they used to. Just asking for name and E-mail is no longer enough to legitimately contact a user through their E-mail. If you want to make sure your marketing list generation method is legal, there are certain criteria to meet for CASL requirements.
There are many things you can do to increase your search rankings. But all of that effort will be for nothing if search engines are unable to index or crawl your site. Many people don't even realize that this is a potential issue.
Yes, this is the biggest First World Problem known to (wo)man. But it does present a very real challenge - how does one manage a prominent social media following while staying productive?
The explosion of emojis has changed texting and digital communications, but how useful are they in business? While some industries are waiting to see if this animated and emotional trend will blow over, retail marketers are embracing emojis as a new way to engage potential and repeat customers and increase sales.
One of the reasons Canadians aren't finding local or national establishments for online or offline shopping, is the lack of local, organic search engine optimization (SEO). Optimizing your website to grab these shoppers can give you a serious competitive advantage, both online and offline. Here are 15 ways to let search engines know what country, province or city your business is located in.