Gifts that say “I pay attention to and care about your interests”.
The new year has only just begun, but it's already proving to be another interesting one for Canadian small and medium businesses (SMBs). While economic uncertainty and the changing political landscape are making it difficult to understand the challenges that lie ahead, one thing remains clear: Canadian entrepreneurs who are embracing technology -- and ecommerce, in particular -- are more diversified and feel better equipped to face 2017.
Today I believe most marketers, and society in general, are fully aware of the power of social media as an invaluable grass roots marketing tool. And just as the adoption of social media has continued to grow, so too has the number of social media platforms marketers have at their disposal.
We did some "street interviewing" to find out what is most helpful to men when they're shopping for gifts online. If you combine a frightened rabbit with a lost puppy, you'd have what we saw in the eyes of most men when they were asked about holiday shopping. The anticipated frustration is enough to turn men into the Grinch. Following are 15 suggestions they have for improving their online shopping experience.
A BNP Paribas global study finds that Millennials are starting more businesses, with higher headcount and targeting higher profits than Baby Boomers . In Canada, the allure of being your own boss is also strong with young adults: A study by Intuit shows that one quarter of Millennial-age entrepreneurs have never held a full-time job prior to starting out on their own -- nearly three times more than entrepreneurs ages 35-54.
With everything you're juggling as a small business owner, keeping up with an increasingly digital world can feel overwhelming -- and making changes to embrace new technology can sometimes be last on your list. If you're in retail, however, this shift is simply no longer optional.
According to the Innovation, Science and Economic Development Canada, innovative SMEs including businesses who export, tend to outperform non-innovators. Today, reaching international markets is vital for continued growth for Canadian entrepreneurs.
One of the most daunting parts of selling online is deciding what products to sell. A bad decision could leave you stuck with a lot of inventory, forcing you to sell it at a loss. Slow sales are just as deadly, as the lagging products take up storage space. Anything with an expiry date brings with it a whole new level of stressful urgency. When you use drop shipping the pressure is far less than if you had to order hundreds of items for in-house inventory, but product selection can still be a massive undertaking.