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HUFFPOST CANADA FINDS
The new year has only just begun, but it's already proving to be another interesting one for Canadian small and medium businesses (SMBs). While economic uncertainty and the changing political landscape are making it difficult to understand the challenges that lie ahead, one thing remains clear: Canadian entrepreneurs who are embracing technology -- and ecommerce, in particular -- are more diversified and feel better equipped to face 2017.
Today I believe most marketers, and society in general, are fully aware of the power of social media as an invaluable grass roots marketing tool. And just as the adoption of social media has continued to grow, so too has the number of social media platforms marketers have at their disposal.
We did some "street interviewing" to find out what is most helpful to men when they're shopping for gifts online. If you combine a frightened rabbit with a lost puppy, you'd have what we saw in the eyes of most men when they were asked about holiday shopping. The anticipated frustration is enough to turn men into the Grinch. Following are 15 suggestions they have for improving their online shopping experience.
A BNP Paribas global study finds that Millennials are starting more businesses, with higher headcount and targeting higher profits than Baby Boomers . In Canada, the allure of being your own boss is also strong with young adults: A study by Intuit shows that one quarter of Millennial-age entrepreneurs have never held a full-time job prior to starting out on their own -- nearly three times more than entrepreneurs ages 35-54.
With everything you're juggling as a small business owner, keeping up with an increasingly digital world can feel overwhelming -- and making changes to embrace new technology can sometimes be last on your list. If you're in retail, however, this shift is simply no longer optional.
According to the Innovation, Science and Economic Development Canada, innovative SMEs including businesses who export, tend to outperform non-innovators. Today, reaching international markets is vital for continued growth for Canadian entrepreneurs.
There is little question that e-commerce is becoming more ingrained in the shopping habits of Canadian consumers. Yet in
One of the most daunting parts of selling online is deciding what products to sell. A bad decision could leave you stuck with a lot of inventory, forcing you to sell it at a loss. Slow sales are just as deadly, as the lagging products take up storage space. Anything with an expiry date brings with it a whole new level of stressful urgency. When you use drop shipping the pressure is far less than if you had to order hundreds of items for in-house inventory, but product selection can still be a massive undertaking.
It's no secret that back-to-school (BTS) is one of the biggest seasons of the year for retail. Last year, for example, 239
According to Alberta's Centre for Innovation Studies, Canada has the second-highest level of entrepreneurial activity in the world. Having been with eBay Canada for more than a decade, and having spoken to eBay sellers across the country, I have firsthand proof that the entrepreneurial spirit is incredibly strong in Canada.
Summer -- generally a slow season for retail -- is becoming a popular time of year for deal events to catch consumers' attention and create urgency for purchases with seasonally-relevant, limited-time offers. A consumer may not have planned on opening their wallet, but if the deal is truly too good to pass up, then...
There are countless online opportunities for Canadian entrepreneurs. Our country is large and its population is scattered
Clearly, a STEM education is not the only way to work in or lead a technology company. So while we work to get more women enrolled in STEM programs, we can also work to increasing gender diversity in the tech sector by attracting women with a variety of backgrounds at all levels. It all comes down to a change in culture.
Studies have shown that on average, we have to enter passwords eight times per day for the 10 different online accounts or applications we regularly use every week. You could use the same password for each, putting you at increased risk for fraud, or you have to rely on your memory for longer or more complex passwords. That's where biometrics come in.
Canada sits high on a global list of countries ready to make the shift because this country has quickly advanced all those requirements. Ensuring the payment made on your phone is as safe as the card you use today is absolutely key. New security measures developed just for mobile payments keep your payment information secure.
Canadian retailers can still do more to live up to the hype of Black Friday and Cyber Monday. With nearly every major Canadian retailer taking part in Cyber Week, to come out a winner, retailers need to up their game.
With the Christmas 2015 season just weeks away, retailers are kicking their holiday preparations into high gear. For many big box stores, this means setting up Christmas displays, stocking shelves with holiday wares and running early seasonal sales.
One of my favourite parts about working at eBay Canada is getting to know the sellers who use our online marketplace. With Halloween just around the corner (a significant retail moment in Canada) I thought it would be fitting to share the story of one of our top costume and accessories sellers.
When you think of millennials and fashion, the first thing that may come to mind is big brand names. After all, millennials are hard-working, successful individuals who go after what they want and indulging in that high-end designer item may be their way of treating themselves. However, recent findings are proving otherwise.