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evidence-based medicine
Not many patients would be happy to hear that there's a lag of about 17 years between when health scientists learn something of significance through rigorous research and when health practitioners change their patient care as a result, but that's what a now-famous study from the Institute of Medicine uncovered in 2001.
For the last 30 years or so, Canadians have repeatedly flagged healthcare as the most important national concern and the issue they want their political leaders to prioritize. Surveys and studies and polls and panels -- there have been plenty -- all come up with the same finding: Canadians care about healthcare.
If a company is selling an herb-based drug that they claim cures your cancer, then this is considered a high-risk claim and they must submit high-order evidence. If they do not want to go through this hassle all they have to do to get the drug approved is make a very general health claim; "supports immune-system health" for example.