A U.S. civil rights lawyer says this is "massively illegal."
"This is the closest we’ve come to a complete, ranked list of every interest on Facebook."
There may be numerous reasons to explain why you may not be seeing an increase in leads, sales, or other targets on advertising spend. As an example, your ads are sending traffic to your site's homepage instead of to a landing page, designed specifically to convert visitors into leads or sales.
While trolling parents might be concerned, marketers shouldn't be surprised by the drop in teen Facebook usage. After all, target audience behaviour is never set in stone. It's not the consumer's job to remain loyal, it's the business' job to keep up.
Essentially, there are two key takeaways from Facebook changes that users can expect will only increase for the foreseeable future: First, they are likely to see more high quality content that tends to align better with their interests and behaviour. Second, it is likely that paid branded content will increase as organic reach decreases.
Instagram users in Canada are set to see vintage-looking photos interspersed with branded posts as the photo-sharing platform
Facebook can be a powerful way to target potential and current customers, track the ROI of your campaigns down to the penny, and grow your business' influence. But, sadly, I keep seeing companies make the same few mistakes over and over again when it comes to their Facebook marketing. Here are the most common and how to avoid them.
We live in a world where hip creative directors are being positioned against ad monitoring technology that is able to create and serve the best-performing ad... regardless of how lacking it may be of creativity and a big idea.
Facebook has forever changed the way we talk, share, court, and even think. Yet it is also irritating, over-stimulating, and campy -- invasive, censored, and exploitative. And above all, its users are starting to show signs of Facebook fatigue. The collapse probably won't happen any time soon, but it will happen -- nothing can rule the World Wide Web forever.
Marketers on social media should ask the simple question: how can we use these tools to bring value to our customers? We need to go back to basics and ask what marketing is supposed to do, and then look at how to do it best with these new inexpensive tools. It's both that simple and that difficult.