Proponents say that it has the ability to pull toxins from the body and improve symptoms of everything from anxiety, to tissue toxins, to flatulence.

The ultimate goal for culinary creators would be to come up something deliciously sweet without the calories or guilt. Imagining inhaling a Paula Dean's dessert (she came up with a Krispy Kreme pudding) that came with one third of the calories and was made from nothing but superfoods? For now, that idea is as real as the fairy tales we tell children under four.