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Giving Tuesday
You don't have to spend money to make a difference.
No one wants quality, safe food to be wasted. A greater focus on food rescue efforts can increase the amount of all types of foods, and especially desirable perishable products, to ensure all families can put a wholesome meal on the table.
This Giving Tuesday, for the fifth year in a row, Canadians have an opportunity to double their gift when they donate two hens and a rooster. Burnbrae Farms, a 5th generation family-owned company, will match your gift up to $10,000.
Though Canada is far from immune to the forces of intolerance, we generally still self-identify as generous, socially conscious citizens. In this moment of unease and unrest, it's heartening that we see ourselves as the world's helpful, conscientious neighbor. Well Canada, this week we have the chance to put our money where our identity is.
Given that donations have grown relatively flat across the country in recent years, with a growing share of total donations coming from a small group of older donors, it's clear we need to do everything we can to inspire a new generation of givers.
On November 29th, I invite you to join me in a global initiative that encourages everyone to donate to a campaign for which they care about: Giving Tuesday. While you may be tired from taking advantage of the many great deals on Black Friday and Cyber Monday, I am confident that you won't be too fatigued to step up and make a difference with your donation.
Sean is a social media producer for a credit union by day and a keynote speaker, author and social media influencer around the clock. With high-calibre international speaking gigs under his belt, including the World Communication Forum-produced Davos Summit, Sean is a bona fide influencer.
T'is the season to be giving.
For me, Giving Tuesday isn't a stand-alone event. It marks the beginning of my holiday giving, and fits right in with the spirit of the coming season, alongside sleigh bells, choirs, or the laughter of children as they make their annual wish lists.
Unfortunately, it remains part of Canada's culture of philanthropy to think charities should spend all their money directly on programs and that "administrative" spending is wrong and should be discouraged. There's a double standard, with different expectations of businesses than of charities when it comes to investing internally.
