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Giving Tuesday

You don't have to spend money to make a difference.
No one wants quality, safe food to be wasted. A greater focus on food rescue efforts can increase the amount of all types of foods, and especially desirable perishable products, to ensure all families can put a wholesome meal on the table.
This Giving Tuesday, for the fifth year in a row, Canadians have an opportunity to double their gift when they donate two hens and a rooster. Burnbrae Farms, a 5th generation family-owned company, will match your gift up to $10,000.
Though Canada is far from immune to the forces of intolerance, we generally still self-identify as generous, socially conscious citizens. In this moment of unease and unrest, it's heartening that we see ourselves as the world's helpful, conscientious neighbor. Well Canada, this week we have the chance to put our money where our identity is.
Given that donations have grown relatively flat across the country in recent years, with a growing share of total donations coming from a small group of older donors, it's clear we need to do everything we can to inspire a new generation of givers.
On November 29th, I invite you to join me in a global initiative that encourages everyone to donate to a campaign for which they care about: Giving Tuesday. While you may be tired from taking advantage of the many great deals on Black Friday and Cyber Monday, I am confident that you won't be too fatigued to step up and make a difference with your donation.
Sean is a social media producer for a credit union by day and a keynote speaker, author and social media influencer around the clock. With high-calibre international speaking gigs under his belt, including the World Communication Forum-produced Davos Summit, Sean is a bona fide influencer.
T'is the season to be giving.
For me, Giving Tuesday isn't a stand-alone event. It marks the beginning of my holiday giving, and fits right in with the spirit of the coming season, alongside sleigh bells, choirs, or the laughter of children as they make their annual wish lists.
Unfortunately, it remains part of Canada's culture of philanthropy to think charities should spend all their money directly on programs and that "administrative" spending is wrong and should be discouraged. There's a double standard, with different expectations of businesses than of charities when it comes to investing internally.
Holidays are truly a time of giving in Canada. And this year thousands of businesses, communities and individuals from coast to coast will join together on GivingTuesday (December 1st) for the official opening of the holiday giving season.
Giving Tuesday offers an alternative to the glut of consumerism. Created by not-for-profits as a way to promote charitable giving, Giving Tuesday tries to infuse a drop of altruism into the season. Unlike the Friday and Monday preceding it, it's not all about parting with your money.
In the midst of this season of shopping, there are some (jingly) reminders that it's important to give back to those in need
Like Black Friday, Giving Tuesday originated in the U.S. but it has a completely different aim. Instead of a day of consumerism, it's a day of charity. It's a new Canadian movement for giving and volunteering that encourages all of us to join together with charities, companies and other individuals to rally around our favourite causes. Not a bad idea huh?
While "Giving Tuesday" hasn't fully migrated north to Canada, the idea behind it is appealing. With all the ads and other reminders to shop and give at this time of year, I think it's worth stepping back for a moment to consider how and why we give and also the far-reaching results certain gifts can generate.