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mattel
To see what's possible, sometimes you have to learn a bit of history.
She and several other women were deemed 'Sheroes'.
A win for showcasing diverse images of girls and women.
I am not asking Mattel to raise my child with a healthy sense of self-esteem and value; it is my job to make sure of those things, and it is Mattel's job to sell toys - and with these dolls, I feel like those goals are aligning more than they ever did before, and I will continue to combat the body-negative messages sent to my daughter, because our daughters should be free to feel amazing about themselves, whether they fit into a mold or not.
After five decades of high-stepping through the world of fashion in heels, Barbie can finally switch it up.
Both American and Canadian media have showcased the new wave of ethnic Barbie-sized dolls. The culturally-attuned figurines fill the gaping void in a transforming consumer base. Dark-skinned dolls with Aryan noses, Elizabethan hips, and Caucasian hair fail to capture the magic that Barbie has brought to little white girls for over 50 years.
It's safe to say that the virtual pop-up store is the latest and greatest. It's no wonder that with the holidays approaching Mattel and Walmart have come together to launch the first one for commuters in Toronto. The virtual toy store will run for four weeks and will provide the ultimate ease in shopping by providing images of toys and a UPC code to scan for purchase. Then the commuter/shopper goes home and waits for the delivery.
