On the other hand, if a publisher decides to close down a paper and have a news site on the internet, they should be eligible for support.
It's hard to argue that most content-based webpages aren't all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. Whether this is a paid-subscription model to underwrite the profitability of the business or ad-supported as the model, consumers have to accept that advertising and pageviews are going nowhere.
Fordgate is a classic example of new media leading the old. U.S. producers are smart enough to realize that Canadians represent a major chunk of the North American consumer base, and there's very little commercial downside in giving them what they want. Especially when their own media won't. With the Gawkers of the world happily pillaging their readers, revenue, and reputation, decency debates are a luxury Canada's old guard media establishment literally can't afford.
Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?
Where do we go for the truth... the whole truth and nothing but the truth? In essence, new media is most amazing because people are beginning to doubt what they read, hear and see. There's nothing wrong with that. In fact, it's probably one of the best thing that has happened to the news since it was created.
If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape. Last time I checked, no media company was behind the creation of Twitter, Instagram, Pinterest or any other new media darling du jour. My guess is that they'll be investors as soon as they physically can be.
The use of robots to crawl the Internet to grab as much information for possible in a malicious way is nothing new. The ability for website owners to get smarter and ensure that they are protecting their consumers (from both the robots and third-party deals) is nothing new, either, but the numbers are getting out of control.
When it comes to blogging, we're still insecure. With over a decade of blogging under our global belts, it's still a new and developing form of communications and media that has yet to fully mature and find it's permanent place in the media landscape. But it could help your company a lot.
While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.
In a world that is so readily connected to so much information, it seems totally counterintuitive that useful, timely, relevant information is a rarity. We're all tracking, seeking and consuming more information all the time. The problem is there's so much to sort and filter through to find the good stuff.
Like the disappearance of the landline telephone, the withering of cable will be less about long-time subscribers making a bold shift than about successive generations below them simply failing to sign up for a service they see as an unnecessary encumbrance.
In a world where books struggle with their own digitization and only a small few earn the right to have a book deal that can turn into a blockbuster movie, it seems like comic book culture grows and still has a certain level of protectionism when it comes to the value of the actual physical paper.
Having the power to create an app that a brand or media entity can control, update and change on the fly (that isn't beholden to another media entity) not only makes sense, but points us to a new day and age where brands can develop their own media.
The Web is not a printed sheet of paper and those publishing content online should experiment with what that means. It won't only make the news online more interesting, it may actually make it worth paying for.
The discourse of 'me media' lives within the sharing of the content to other platforms and within the comments. While some traditional media outlets have integrated many of this functionality, have they done so out of an understanding of new media, or as a reaction and financial need to seem relevant?