Anyone in the not-for-profit sector knows that things don't always go according to plan. Sometimes you're scrambling for funding, and other times (if you're fortunate), you have a lot of freedom to implement new programs. If you've missed a milestone, don't fixate on it. Instead, find ways to adapt and realign your strategy.

Is all this cause marketing too much to care about? Everywhere you turn today, there's another worthy cause trying to get your attention, time, and in all likelihood, money. As a result of the increased marketing noise, I'd argue we've become anesthetized to all the pleas.

Here are the questions I would ask before joining a not-for-profit board. It is important to scrutinize the organization for professionalism and fit, particularly for NFPs where resources can be stretched, as your reputation and even financial assets may be at risk. These questions try to address the downside of joining the wrong board.

Last March I had the privilege of co-founding Skate To Great out of a conversation I had with a friend about how every kid should have the opportunity to skate in Canada. I've learnt a lot along the way. The idea, bring industry bodies in hockey and skating together with children's charities and corporate partners so regardless of economic or physical circumstances, any kid who wants the opportunity to skate, gets it.