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personal branding

Improving your personal brand at the office is as easy as A, B, C.
In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do.
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Small things business owners can do to provide personalized service. From the AOL Partner Studio
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This year, in addition to the great work that we're doing on behalf of clients, let's make a commitment to look inward and focus on expertly communicating our own brand stories.
To be recognized in your organization and even in your industry, you must state explicitly what is about you that makes you unique; what the value is you can bring; and how it can contribute to your organization. There are various ways to get your point across -- here are four of the best.
When faced with any decision, always ask first, "What would Future Me choose?" That's how you get to where want to go. By making decisions not from where you are, but from that place of your envisioned success.
New digital personalities pop up daily and although we often hear about the PR behaviours that annoy bloggers and influencers, it's also important for us to recognize some of the shady influencer behaviours that can leave a communicator frustrated and far from their PR goals.
More than half of all Canadians use LinkedIn for job search and a whopping 97 per cent of recruiters are active on the site. But if that's all you're using it for, you may be holding yourself back. You don't need to be on the hunt for a new job to gain value from LinkedIn -- it can also help you grow within your current role.
Regardless of the scope or nature of your business or profession, your leadership skills will ultimately determine your success or failure. Leadership skills are based on a sound, personal vision or foundation. They invite others to support you in effectively communicating your vision, ideally to everyone's betterment.
Dear 20-something, you're being judged. You just don't know it. You have somehow managed to graduate from high school, and in some cases college and university, without knowing how to use to, too and two. You mix up were, where and wear as well as there, their and they're. Notice how I said you're being judged? Not your being judged?
We all feel "stuck" from time to time -- when your personal brand suddenly (but hopefully temporarily) loses much of its appeal to prospects, clients, and yourself. You are stuck in a rut and it's time to figure out what grounded you and then get airborne again. Here are three potential scenarios to help you get back on track.
Not that many years ago the first time you were seen by other professionals and colleagues was in an interview, the first day on a new job or in a social setting. Now, it is common for people to Google you or find you on LinkedIn, Twitter, Instagram or Facebook to gather up a first impression of who you are before job interviews, as your new position in a company has been announced, or after hearing about you from someone.
The way you appear drastically affects the way others perceive you. First impressions are often based on appearance, and it's hard to reverse people's opinions based on an instantaneous visual assessment.
Shame. It's not the type of subject you would openly discuss at your friend's baby shower. Nor is it the topic du jour at the local yoga studio as you head in for your morning workout. Nobody wants to talk about shame or -- more specifically -- the one event, experience or lifestyle choice that has led to them feeling shameful. But choosing to do so can change your life.
Our message gets through only when we understand with whom we are communicating and their needs, the urgency of the message, and the desired next steps our message will trigger.
Todd Rundgren's song, "The Verb, To Love," speaks to authenticity -- the antithesis of the packaging of a candidate for public consumption during an election. Both Trudeau and Harper were authentic to who they are in the campaign, while Mulcair showed up as a packaged pretense of what he wanted people to think of him, not who he truly is.
It's no wonder that when you Google "personal marketing plan," more than 50 million results appear. As the workplace becomes more difficult to navigate and expectations of our performance rise, we are often faced with conflicting goals. They pit our need to remain true to ourselves against doing what it takes to move forward in our careers and businesses.
Branding is such a powerful tool. Every year across North America, companies spend billions of dollars in advertising to ensure their products are seen by the masses. The reality is, you don't need to spend a ton of money to put yourself out there. In fact, each and every one of us is already the head of a major brand -- our own.
One tweet that I wrote two years ago got me into the office of a C-suite executive and launched one of the most important relationships in my business today. I could have set up my meeting with her the old-fashioned way -- but Twitter helped me bypass potential obstacles and removed hierarchical barriers. Establishing yourself as a thought leader on Twitter can give you an edge.
I believe we are in full control of our choices and that our actions, in response to what fate offers us, matter. We are here to learn lessons and the hard decisions we have to make are what helps us grow as humans. Our destiny is not something we can sit by and let happen to us.