As retailers expand their online sales capabilities in response to consumer demand, there are five key ways they can educate their customers in understanding the reduced environmental impact from shopping online.
There's a certain segment of the population who, once mid-November hits, refuse to go into stores and malls. It's not that
If you follow me on Twitter, you're well aware that I am passionate about social media; it's part of what I do and an integral part of SHOP.ca's success. One platform I highly recommend and believe holds a lot of potential for e-commerce is Instagram. Here are my top reasons to get in Instagram.
"What do you want to do with your life?" It's a question that almost every young adult is faced with after graduating college or university. For some, the answer is simple: grad school, medical school, travel or volunteer. For many, the answer is unclear. With this in mind, young adults are asking: Do I need higher education?
My journey has taken me everywhere, but one thing is for certain -- I always found myself doing what I wanted to do and more importantly, what I needed to do to get where I am. So, for those of you who are inspired to be a business leader or an entrepreneur, I leave you with some food for thought.
Pinterest may not claim Facebook-levels of users, but a few visionary retailers are using the hot social networking site to connect with their customers in a way that Facebook could only dream of. From Aritzia to eBay, Pinterest is offering the digital equivalent of window shopping for people around the world.
Interact, engage, and network. If you can't meet your customers face-to-face, meet them Facebook-to-Facebook. Start conversations, reply to comments, and keep your users engaged with organic content that best represents your brand.
A recent study discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases. This article made me consider the impact of a tweet on online retailers.
Online shopping and the eCommerce industry has been growing in popularity over the past few years. For those who have converted to online shopping, their number one reason for buying online will be convenience followed by product variety and availability. It makes me wonder; what about the offline shoppers?
In 2013 more consumers than ever before shifted their retail spending online. Not surprisingly, this coincided with a groundswell of interest and innovation occurring for ecommerce transactions in Canada. Canadian retailers are trying to reach out to the online Canadian consumer and get them spending their money in the Canadian economy.
As someone who works in the business of eCommerce, I have noticed some interesting online shopping trends that put the buying habits of the online consumer front and centre. More specifically, the online shopper often falls into different profile categories, a handful of which I'll outline below.
As the founder and CEO of Canada's largest online shopping website, SHOP.CA, I've seen and heard it all, so let's take a look at the Top four fears and hesitations around online shopping and my advice to help ease some of those anxieties.