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Social Media Marketing

Content marketing is essential for bringing organic traffic to your website. When you publish high-quality content though, you're more likely to get readers to share it. Over time, a steady stream of good content can dramatically boost your brand recognition and the amount of business you have.
Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be tried-and-true vehicles for promotion, but social media platforms and digital influencers mean that there really are no limits to the number of consumers a brand can reach out to.
Companies that have mastered the art of social media. From the AOL Partner Studio
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The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.
Branding is about more than image recognition for customers. Great brands give their customers something to belong to and talk about. They always have a great story. I was reminded of that last week while in Ontario cottage country visiting relatives and friends before returning to Toronto for some business meetings.
Yes, this is the biggest First World Problem known to (wo)man. But it does present a very real challenge - how does one manage a prominent social media following while staying productive?
Sean is a social media producer for a credit union by day and a keynote speaker, author and social media influencer around the clock. With high-calibre international speaking gigs under his belt, including the World Communication Forum-produced Davos Summit, Sean is a bona fide influencer.
This generation is paving the way for both small and large grocery chains and independent stores to diversify what's in-store and the overall experience grocery stores provide. Remember, this is a generation that puts great emphasis on experiences, especially ones that truly resonate with them.
If hundreds of people voluntarily follow you into a room to hear everything your company has to say, it should be easy to work the room and make sales. Twitter is that room, learn how to work it.
By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.
Within each work day, there are only so many hours you have to produce your best, which is why it's important to maximize and monitor the time you spend on anything. This of course leads to the difference between working more versus working smarter.
His work with Boston Pizza has been seen worldwide -- with memorable campaigns like the Pizza Game Changers (which showcased prototypes for 8 Boston Pizza innovations) and The Trophy Model spots. But it's his innovative, creative and "outside the pizza box" marketing style that have helped him stand out from the crowd.
To find out all the best tips on how you can make amazing videos, I spoke with Jennifer Kaiser, Communications Manager, YouTube Canada. Jennifer share all the important points for making videos for your small business.
With the rising popularity of digital technology, social media has become a tempting platform for photographers to promote their talents online. Disseminated by Facebook, Instagram on smart phones, tablets and home computers, photography today thrives online. Through my images, I portray stories to people interested in appreciating forgotten and abandoned places, unique cityscapes and places that are generally off-limits to the general public.
An interesting statistic about sales and videos, 64 per cent of consumers are more likely to buy a product after watching a video about it. Recently, I was fortunate enough to speak with Shawn Collins, Content Creator at Gradus Group and Matthew Hill, Director of Marketing at Gradus Group.
If you ever thought that video was not important for your small business, think again. Reports say that by 2017 it is expected that 74% of the internet will be video content of some type.
One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?
In most situations, measuring the return on investment (ROI) is the best way to determine marketing impact. However strictly
One symbol has become a powerful tool for connecting with intended audiences on social media: hashtags. They help expand a social network, allow one to participate in important conversations and increase online visibility. While using hashtags on social media may seem like common sense, knowing how to use them strategically is key.
If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's easy, and for many it seems to have become a hobby.