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Super Bowl Commercials

Behold: the ads that kept us glued to our sofas.
A recent Supreme Court decision means you won’t see American ads this weekend.
Super Bowl? More like, Super Cute.
Because who has time to watch them all?
Sort of.
Instead, the full version will be aired online.
" ... But hey, it's the thought that counts."
We interrupt your regular football viewing for this commercial break.
ARE YOU READY FOR SOME FOOTBALL (commercials)?
And everything is awesome.
We'll admit it, we're watching the game for the food.
Social media campaigns aim to enhance a company's marketing efforts, but sometimes, they don't always go as planned. Effective social media campaigns include posting original content that is timely, relevant and appeals to a target audience. However, what some businesses define as timely and relevant may not be the same as how the target audience identifies with it.
Let's take a moment to think about why the industry decided to go in this positive and thoughtful direction. And there, I'm done. Marketing grads, I'm sorry to say this aloud but it was not because the powers that be suddenly realized that they should use their influence for good. It's because the industry realized -- and by realize I mean spent millions of dollars studying how the public is reacting to their constant stream of marketing tactics -- that as a culture we are tired of the same old fluffy tricks. We pay for HBO. We recycle. We need more.
There were plenty of distractions at the Super Bowl game Sunday night, but arguably none of them were as sexy as the Victoria's
Many Metro Vancouverites were likely feeling disappointed yesterday after the Seahawks' loss at the Super Bowl on Sunday, but not Graham Talbot of Maple Ridge.
The New England Patriots may have won the Super Bowl, but Budweiser pretty much won the hearts of every dog lover during
Super Bowl is as much about the commercials and half-time show to many Canadians. But when you can't watch the best of the
With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.