This weekend, after years of fighting for the right to be seen and heard, thousands of people took to Yonge St. in the largest Trans March of all time. This wasn't the largest Trans March in Canada--this was the largest Trans March in the world. Ever. In every meaningful sense, June 28th, 2013 was a watershed moment in Trans history. So, why has almost no one heard anything about it? The answer is Pride. Not the biblical kind of pride, but rather the corporatized, heavily branded "McPride" that is the reality of modern, gay-for-pay, event planners. Perhaps this explains why Pride Festival Organizers are tongue-tied when it comes to gushing about this moment in Trans history.