Shares fell more than six per cent in trading Wednesday after the company warned it has become a victim of its own success.
Bell's limited-time offer will see subscribers' download speeds slowed down after 10 gigabytes of usage.
Councillors last week voted 27 in favour, four opposed and six absent in favour of making a motion to the Canadian Radio-television and Telecommunications Commission. They pointed to the unlimited data plans now proliferating in the United States and expressed exasperation that such offers aren't available here. Uh, good luck with that.
Canada's wireless market just isn't competitive enough, critics say.