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WestJet Calgary Airport gifts

WestJet is by all accounts a wonderful airline, run in a light and care-free manner by like-minded employees. And the "Christmas Miracle" viral smash hit is just that. Imploring us to watch a marketing video so that a needy family can fly somewhere is great marketing but is it any kind of building block for a great society?
If the winter holidays are about spending time with loved ones exchanging presents, then winter holiday air travel is about