Coldplay's New 'India' Video With Sonam Kapoor And Beyoncé Is An Explosion Of Exoticization

What all can the combined hotness of Beyonce and Chris Martin make your forgive? Coldplay's new video, 'Hymn For The Weekend' seeks to demonstrate the same.

For example, you may not be miffed by the fact that India is pretty much a five-year-old's rainbow birthday cake in the video. The primary occupation of the people living in this country is playing Holi. There are two kinds of men in this country. First, the multicoloured ones who drift around like suspended particulate matter does through Delhi's air. The second are saffron-clad 'sadhus' who are either levitating at street corners or walking around ruins in slow motion, their turbans longer than the Konkan coast fluttering mid-air.

Of course, there are candy coloured temples to provide perfect backdrops for goodlooking white men in tie and dye jackets to sing ballads to their lady love.

Now the added burden of being a woman in that world is you have to carry a bouquet on your head and sequins worth a dozen Delhi weddings on your body. Beyonce, who has been entrusted with shouldering this responsibility, does so with aplomb. To be a filmstar and stand out in this candy shop, you at least have to be a Christmas tree. So Beyonce, filmstar Rani in the video, dons a fishtail gown with heavy zardosi work and sequins.

She also ups the matha patti game by a few hundred notches and wears what could be a bridal Celtic helmet. If you ever plan a Game of Thrones themed Indian shaadi, you know where to look for jewellery inspiration.

Life's good here. And taxis are not your regular Kaali Peelis. Instead they are ones done up by TaxiFabric that has floral designs all over them. Beyoncé as a Bollywood actress.

The skies are perpetually colonised by colourful firecrackers.

Oh, and it's also got actress Sonam Kapoor in it. Her character plays a supporting role to the gulaal in the video.

We wouldn't have noticed her if we didn't know that she was to make a cameo appearance. The actress appears very briefly in two places. Just in case you haven't spotted--watch carefully at 3.36 to 3.37 and 3.43 to 3.44.


Sonam Kapoor is very excited about the video and wants to tell her grandkids about the story:

The song itself offers a fairly plausible explanation for how the video came about, but no one is giving Coldplay props for honesty.

Check this stanza of the song out if you don't believe us:

"So high, so high
I oh, I oh, I oh
Now I'm feeling drunk and high
So high, so high

Many on Twitter are already cracking jokes about the blink-and-miss appearance of Sonam Kapoor.

The rock band has been great at keeping secrets. Last year, Chris Martin played a gig in Delhi that the city found out about only the next day. Then the entire band showed up in Mumbai and shot a music video, without any announcement or media reports. And now, a video with Beyoncé and Sonam Kapoor, and no one had a clue.

Many on Twitter said that's not how India really looks:

Meanwhile, Beyoncé seems to have started a debate on cultural appropriations.

Watch the video above. It's beautiful. The only problem: That's not how India looks like.

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