It was inevitable. We saw it coming the minute Kerala Tourism posted this photo.
Tender chunks of beef, slow-roasted with aromatic spices, coconut pieces, and curry leaves. A recipe for the most classic dish, Beef Ularthiyathu, the stuff of legends, from the land of spices, Kerala: https://t.co/d7dbgWmlBw pic.twitter.com/aI1Y9vEXJm— Kerala Tourism (@KeralaTourism) January 15, 2020
It’s a sign of the times when the photo of a meat dish is enough to send trolls into a downward spiral.
People were so offended by Kerala Tourism’s post on Wednesday evening that they decided they didn’t want to visit the state.
Ministry of Tourism’s ‘Annual Estimates' on the number of foreign tourists to:— SG Suryah (@SuryahSG) January 16, 2020
•Tamil Nadu - 61 Lakhs
•Kerala - 11 Lakhs
Dear @KeralaTourism stop insulting Hindus with your mindless hatred, it will prove to be economically disastrous for your already empty coffer state! pic.twitter.com/bPbOUi7W3E
@KeralaTourism we used to hear that Kerala was called "God's Own Country" . Was this myth now? I don't think so it is reality now. You promoting Beef from your office handle. Keep your Beef culture with u ,we won't be visiting Kerala. https://t.co/HOWd0F9QVc— JAGANNATH (@jagannathbm) January 16, 2020
Reactions ranged from want outrage, hurt sentiments to questions on the constitutionality of this post!
Kerala tourism must be pulled up for promoting beef food! No ?— Ram| रामचंद्र| ರಾಮಚಂದ್ರ| రామచంద్ర|রাম| Non Doer! (@Om_Sainatha) January 16, 2020
Bloody hell...Beef is not Kerala's culture— Prekshak 🇮🇳 (@Prekshak2) January 15, 2020
Many decided that the best way to attack the Kerala Tourism’s post was to ask about pork.
Try promoting Pork also. you will get a taste of your medicine.— प्रशान्त पटेल उमराव (@ippatel) January 16, 2020
This is nothing but provocation. You people don't want people from North India to visit Kerala? Why this beef promotion? People visit to Kerala just to eat beef? Try promoting Pork for a change, you will get a taste of your medicine.#keralatourism #ThursdayThoughts https://t.co/A0U1xoPxWm— Shadev Pundir (@PundirShadev) January 16, 2020
I understand people do eat beef in Kerala but what is the need to promote it on social media.— Rahul Shrivastava (@TheLalaJi) January 16, 2020
Why don't @KeralaTourIndia update something made out of Pork. Why playing with religious sentiments of any. They don't need to do it. https://t.co/aD0ns6Hb4X
But a lot of Malayalis and meat lovers had Kerala Tourism’s back and obliged with answers.
Since Kerala tourism has been promoting beef delicacies ,this guy want to talk about pork items as well. Apparently he thinks it will irritate mallus especially mallu muslims.Nice try dude. Try your bigotry somewhere else.— LightHouseHill (@LightHouseHills) January 15, 2020
Pork is freely available in many many restaurants in Kerala.— TSJN (@JaisekharNair) January 16, 2020
And the BEEF that is most popular in Kerala is Cara Beef (Pothu Erachi or Buffalo Meat)
Food is entirely about personal choice!
That, eaters of panneer, beef & pork can coexist without being a threat to anyone makes sanghis get irked by the very mention of 'Kerala', 'Malayalis' & 'Communism'.— Sasidharan Pazhoor (@inquestioner) January 16, 2020
What do North Indians have an issue about today?— Proletarianism (@Proletarian1917) January 16, 2020
Kerala Beef recipes.
What can they do about it?
Move along now everyone....
It is available openly also. Coming from a Muslim from Kerala. We have literally nonissues with people eating beef. Its called being liberal. Try it. Its liberating.— Salman Faris (@salman__faris) January 16, 2020
So... Sanghis are saying that they want to Boycott Kerala Tourism because of the Beef pic.... So basically, no Sanghis will visit Kerala then...— Proletarianism (@Proletarian1917) January 16, 2020
This is a loss to Kerala how, again?
Others simply had their eyes on the prize.