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Adam Bornstein is a New York Times bestselling author and the founder of Born Fitness and Pen Name Consulting. Bornstein is an award-winning fitness and nutrition writer and editor, and has been named "one of the most influential people in health." He is the author of 7 books (including 3 fitness best sellers), is a columnist for Muscle & Fitness and Men’s Fitness, and a fitness advisor for Arnold Schwarzenegger. His work has been featured everywhere from The New York Times and Fast Company, to ESPN the Magazine and GQ. He was previously the editorial director for LIVESTRONG.COM, and -- before that -- the fitness editor for Men's Health, magazine. He has appeared on Good Morning America, E! News, ABC, and NBC. For more information visit bornfitness.com