Adipat Virdi studied Architecture and practiced Socio-Spatial Analysis before changing career to write and make films. Having studied at both Oxford and Cambridge, Adipat set out to develop media and
entertainment ideas with the philosophy of creating socially responsible projects that nurture new talent and create innovative opportunities.
In the process of realizing these projects, Adipat set up Transmediology as a hub for designing experiences, engaging audiences and managing communities within brands and storyworlds. This is now one of the key online portals for practitioners and experts in this field.