Alex Mallory

Founder & President, Competitive Edge Tutoring LLC

Founder & President of Competitive Edge Tutoring LLC.

Shortly after graduating from Williams College magna cum laude with a double major in Art History and Biology in 2007, Alex worked as an SAT tutor for a national tutoring company. But he quickly became disillusioned with their corporate approach, defined by lackluster attitude and impersonal cookie-cutter teaching methods, and no longer wanted to work there. Alex felt confident that he could do a vastly better job of helping students achieve their goals, and so he started Competitive Edge Tutoring.

Alex has created a unique and time-tested approach to standardized reasoning tests, including the SAT, ACT, ISEE, SSAT, and SHSAT. But his company offers far more than test prep. At its core, it is a response to the uniquely competitive, challenging, and stressful academic environment that New York City area students navigate for nearly a decade before they even apply to a single college. Competitive Edge now boasts twenty-one remarkably talented tutors. In addition to independent tutoring sessions, they work directly with faculty at elite private schools such as Riverdale Country, Professional Children's School, and the Ethical Culture Fieldston School to provide academic support to both financial-aid students and students who are underperforming.

In the last year, Alex has become fascinated by the possibilities of “distance learning.” He recently teamed up with a San Francisco- based software startup to provide motivated students from more remote areas of United States with the same kind of high quality standardized test-preparation services that he offers his students in New York City. A tutoring-specific shared whiteboard and video-conferencing web application allows his New York City-based staff to work directly with students across the country.