President & CEO, National Hispanic Media Coalition
Alex Nogales is the President & CEO of the National Hispanic Media Coalition. The National Hispanic Media Coalition (NHMC) is a non-profit, civil rights media advocacy organization created to advance American Latino employment and programming equity throughout the entertainment industry and to advocate for telecommunications policies that benefit the American Latino community.
Established in Los Angeles in 1986 and currently headquartered in Pasadena, California, the NHMC serves as a national organization comprised of statewide chapters that have a strong presence in the following states: California, New York, Arizona, and Michigan, and a virtual office in Washington, D.C.
The efforts of the NHMC are critical to the American Latino community because the NHMC is one of the most sought-after and credible Latino media organizations at the national level advocating to end media bias against Latinos. This is important because unless the media bias against Latinos is stopped, the present generation of American Latino youth will grow up viewing largely negative images of themselves which only serve to promote low self-esteem. Media bias goes beyond negative stereotypes to the lack of Latino presence in the mainstream media. Although American Latinos comprise 15% of the U.S. population and are resolutely the largest minority group in the country, this important community is still largely invisible in primetime media. NHMC believes that in order for the media to present a fair and sufficient portrayal of the American Latino community, Latinos must be employed at all levels of the media with special emphasis on programming and policy making positions.
* Improve the image of American Latinos as portrayed by the Media.
* Increase the number of American Latinos employed in all facets of the Media industry.
* Advocate for media and telecommunications policies that benefit the American Latino Community and other communities of color.