Alexandra Douwes

Co-founder, Strategist, Millennial, and proud Dutchie at Purpose Generation. New York & San Francisco.

Alexandra is the co-founder of Purpose Generation, a millennial insights and strategy firm that helps brands connect with the next generation of consumers and talent. She is passionate about designing purpose-driven strategies and helping companies navigate a new world of on-demand technologies, open-space work environments, triple bottom lines, and portfolio careers. Alexandra grew up in The Netherlands and graduated from Princeton University. Check out for more stories and brand buzz.