Alice Aspen March


The Attention Factor® gives tools, information and insights to enable people to consciously receive and give appropriate quality attention. It also serves to intervene in our world’s epidemic of personal addictions and disconnections. We are seeing the effects in our workplaces, families and in our relationships.

Alice Aspen March, called a Humanist since 1977, founded a non-profit organization and became Executive Director of FACT, (Focusing Awareness on Children and Television) allowing her to play the key role in keeping Mr. Rogers Neighborhood on the air and on PBS. Over the years she exchanged programming ideas with Fred Rogers and maintained a lasting friendship. Alice commissioned a play for the Los Angeles School District, educating audiences about symptoms of heavy TV viewing: i.e. obesity, depression, high-school drop out, teen-age pregnancy, suicide, violence, poor reading skills.

She went on to create and produce the Emmy nominated documentary, Latch-Key Kids, narrated by Christopher Reeve; this show was responsible for the development of extended after-school programs funded by The California State Senate which subsequently appointed Alice twice to State Commissions. NATPE (National Association of Television Program Executives) recognized her expertise, when they asked her to speak at their national convention for 2000 attendees in Las Vegas.

Today Alice has become known for her innovative work in the field of attention. After discovering her third son was abusing drugs, she was determined to look for her role in his self-destructive behavior. While having no idea what she was looking for, after two years of substantial research and an epiphany, she created “The Attention Factor®”. Her son has since told her she saved his life. Alice has presented her work around the world to audiences from the worlds of business, education, medicine, law, parents, wellness providers, travelers, - to people of all ages, all colors, all incomes. She continues to hear from people: “Why haven’t we heard this before?”

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