Alicia Bassuk

Leadership designer, executive coach, speaker & performance consultant with Ubica who has advised C Suite executives, civic leaders, professional athletes and artists on how to improve their most intractable problems. Also blogs for Harvard Business Review, O Magazine and CNN. McGraw-Hill (2019) will publish her book, When No One is Looking Take the Lead: 16 Weeks to Perpetual Progress.

Alicia Bassuk founder of Ubica, and is an executive coach and performance advisor to leaders and their teams internationally. Bassuk provides clients guidance in maximizing individual effectiveness, optimizing team cohesion, and shifting cultures. Her clients have nicknamed her a business shrink, muse, Yoda, Chief Inspiration Officer, and drill sergeant. Clients include presidential appointees, the NBA, Barclays, McKinsey & Company, Christie's, United Nations, NAACP Legal Defense Fund, and the MIT Media Lab. Bassuk is the President of the University of Chicago Latino Alumni Board. More information can be found at