Alison Winter


Alison Winter is an associate in the Advertising, Marketing & Promotions; Entertainment, Media & Publishing; Intellectual Property and Technology, Digital Media & Privacy Practice Groups of Davis & Gilbert.

Her practice involves reviewing digital and traditional creative marketing assets across diverse industries, including financial services, technology, electronics, consumer goods, automotive, fashion and apparel, food and beverage, and travel. She also advises clients with respect to legal compliance matters, including claim substantiation, false and misleading advertising, copyright, trademark, privacy and publicity rights, sweepstakes and contests, social media terms and conditions, DMCA protection, network clearance, endorsements/testimonials, and telemarketing.

Alison’s practice also involves drafting, reviewing and negotiating a wide variety of agreements, including those with respect to agency-client services talent/spokespersons, sponsorships/events, web development, blogger/brand ambassadors, production, promotions, rebates/coupons, and mobile marketing partnerships, as well as music, photography and technology license agreements.

In addition, she regularly advises advertisers, marketers and media companies regarding privacy and data security issues, including data breach incidents, privacy policies, internal information security policies, behavioral advertising, tracking technology, contractual obligations, The Children's Online Privacy Protection Act, CAN-SPAM, FTC and state consumer protection laws, audits and other matters in connection with an entity’s collection, storage and use of data.

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