Actress Alyssa Milano has spent almost her entire life in the public eye. A famous child actor, Alyssa has continued to work throughout her adulthood in both television and film.
However, her latest role is outside the world of Hollywood, as a philanthropist. Because of all her charitable work on behalf of children, Alyssa was invited by UNICEF in 2003 to become a national ambassador. Her first trip with the 58 year-old organization was to Angola, Africa (May 2004) to see first hand the issues plaguing the newly liberated country. Alyssa launched UNICEF’s pivotal “Trick or Treat” campaign in the fall of 2004 as an official spokesperson. In June of 2005 Alyssa traveled with UNICEF to India during the 6th month anniversary of the tsunami disaster. She visited the worst affected tsunami zones in South India to witness the relief and rehabilitation efforts. Alyssa’s trip also focused on educating & spreading awareness about HIV/AIDS, as India has the second highest infection rate in the world. Alyssa plans to work with UNICEF on numerous projects in the future, with all proceeds returning to the organization.
International relief work is not new to the actress. In August of 2002, Alyssa hosted a photography exhibition and auction in Los Angeles to raise money for charitable efforts in South Africa. An avid photographer, Alyssa displayed her own work, as well as that of school children from L.A.’s Venice Arts program. The event raised close to $50,000 for Nkosi’s Haven, an organization that runs care centers in South Africa for AIDS-afflicted mothers and children. For her efforts, Alyssa was honored with a humanitarian award from Sri Chinmoy: The Peace Meditation at the United Nations. It was this work that got the attention of UNICEF executives. Most recently The John Wayne Cancer Institute at Saint John’s Hospital and Health Center and the Associates of Breast & Prostrate Cancer Studies presented Alyssa with the 2004 Spirit of Hollywood Award which honors individuals from the entertainment industry for their personal dedication and commitment to make a positive difference in the lives of others.
Alyssa also attended the 2004 Democratic National Convention on behalf of the Creative Coalition and is an avid supporter of MTV’s Rock the Vote campaign.
Alyssa Milano currently stars opposite Holly Marie Combs and Rose McGowan as a trio of modern day demon hunters on the WB’s “Charmed.” The series’ debut was the highest-rated premiere in the network’s history, and continues to be a great success for Spelling and the WB, maintaining its status as the second-highest rated program on the network. The show’s international appeal has brought it to more than 100 territories around the world, spanning Europe, Asia, Africa and Australia. The witchy “Charmed” sisters have a loyal teen following and are consistently featured on the covers of the most popular young adult magazines. Individually, Alyssa has graced the covers of hundreds of magazines, appearing repeatedly on the covers of FHM, Maxim Magazine, Stuff, Cosmopolitan, and TV Guide. Stuff magazine voted her America’s No. 1 sweetheart and more recently named her the fifth most beautiful woman in the world.
Alyssa’s film credits include “Hugo Pool” co-starring Sean Penn and Robert Downey Jr., “Dickie Roberts: Former Child Star” ands she co-starred with Reese Witherspoon in the Imagine/Universal film, “Fear.” She also provided a lead voice for Disney’s recent sequel to the animated favorite “Lady and the Tramp.”
Alyssa has also signed lucrative national ad campaigns for American retailer Candies as well as telecommunications giant MCI. As MCI’s “Eva Savalot,” Milano appeared in a series of highly recognizable television and print ads for the company. She was profiled in the April 2002 issue of Emmy Magazine as a tribute to the power of branding and marketing between Hollywood celebrities and corporate America.
Alyssa built a successful Internet company (www.safesearching.com) that stands alone as the only celebrity network remaining and has an extremely strong presence on the web. Her website (www.alyssa.com) is the most popular within the network, garnering an average of 120,000 hits per month.